Past Show

Scale South Africa 2025

Lagoon Beach Hotel, Cape Town

July 29-30, 2025

Regional and Global Experts

Selection of Confirmed Speakers

Athul Mohan

Market Manager MEA

Pricelabs

Chregan O`Flynn

Co-founder & Managing Director

Propr

Daphne Kruijsse

Area Manager South Africa

Booking.com

Dean McLuckie

Founder

LekkerGuest

Jan Wink

Co-founder & Managing Director

Incompass

Mark Simpson

Founder

Boostly

Melanie Kriel

Founder

Beachfront Apartments in Shakas

Miguel Martins

Director

Encasa Villas & Apartments

Moran Goldboim

Co-founder & CPO

Boom

Nick Taylor

Managing Director

NOX Cape Town

Rebecca Cribbin

Founder & CEO

Holiday Rental Specialists

Ridhwaan Basa

CEO

Tenacious Property

Robin Clifford

Sales Director EMEA

Guesty

Richard Pols

Founding Member

SASTRA

Tshifhiwa Tshivhengwa

CEO

Tourism Business Council of South Africa (TBCSA)

Neale Petersen

Founder

REI

Zerlinda Van der Merwe

Co-Founder & Director

TVDM Consultants

Nicole Nel

Community Scheme Consultant

TVDM Consultants

Shaun Morrow

Group Director

Morrow Attorneys

Lee Anne Bac

Director

BDO South Africa

Wilme Verwoerd

Regional Lead Middle East Africa

Airbnb

Event Agenda

Day 1

July 29, 2025

Day 2

July 30, 2025

09:50 - 10:00
Main Stage

Welcome

SCALE South Africa visionary Nick Taylor and SCALE Founder Damian Sheridan open proceedings with a short welcome to all attendees and introduction to proceedings for the day.

Speakers

Damian Sheridan

CEO and Co-founder

SCALE

Nick Taylor

Managing Director

NOX Cape Town

Moderator
10:00 - 10:30
Main Stage

Opening Address

Tshifhiwa Tshivhengwa, the Chairman of the Tourism Business Council of South Africa (TBCSA) brings a wealth of experience in the strategic direction of all tourism activities in South Africa.

Speakers

Tshifhiwa Tshivhengwa

CEO

Tourism Business Council of South Africa (TBCSA)

Moderator
10:30 - 11:00
Main Stage

The State of Play in SA

Insights from the 2025 Host Survey: An in-depth view into who hosts are, what there listings look like and how they benefit communities around them.

Speakers

Miguel Martins

Director

Encasa Villas & Apartments

Moderator
11:00 - 11:30

The Mechanisms You Need to Handle Guest Screening, Breakages and Damages

Jan Wink from Incompass Insurance and Dean McLuckie from Just Be Lekker will discuss insurance and cover for guest breakages and damages. We know that AirBnB covers most damages, but what about bookings from other platforms? How do I cover myself, or my Owner for these issues? What is the worst situation that could possibly happen if I’m not screening guests?

Speakers

Dean McLuckie

Founder

LekkerGuest

Jan Wink

Co-founder & Managing Director

Incompass

Moderator
11:30 - 12:00

Coffee Break

Moderator
12:00 - 13:00
Main Stage

How to Build a Short-Term Rental Business You Fully Control

Speakers

Mark Simpson

Founder

Boostly

Moderator
13:00 - 13:30
Main Stage

Get the Basics Right: Let's discuss Housekeeping and Core Operations (TBC)

Moderator

Nick Taylor

Managing Director

NOX Cape Town

13:30 - 14:30

Lunch Break

Moderator
14:30 - 15:00
Main Stage

10 Commandments for STR Property Management Success

Speakers

Rebecca Cribbin

Founder & CEO

Holiday Rental Specialists

Moderator
15:00 - 15:30
Main Stage

Referral Power: Keeping Guests, Building Trust Among Hosts

Creating awesome host that work together and not against each other; has guests returning to the area, satisfies their needs and makes the referring host front-of-mind. Identifying your network and incentivizing hosts to share referrals, is a win win for everyone

Speakers

Melanie Kriel

Founder

Beachfront Apartments in Shakas

Moderator
15:30 - 16:00
Main Stage

TBC

Moderator
09:50 - 10:00
Main Stage

Welcome

SCALE Founder Damian Sheridan and SASTRA founder/Propr Founder Chregan O’Flynn welcome to all attendees to day 2.

Speakers

Damian Sheridan

CEO and Co-founder

SCALE

Chregan O`Flynn

Co-founder & Managing Director

Propr

Moderator
10:00 - 10:30
Main Stage

The Role That STR’s Can Play in Supporting Growth in Tourism in South Africa

Lee-Anne is a Director in Advisory Services at BDO, where she leads the Management Advisory team. Lee-Anne specialises in providing strategic advisory services to clients in the private and public sector. She has specialist knowledge of, and skills in, the tourism, hospitality, leisure, property and related industry sectors. Lee-Anne’s team at BDO provide ongoing advisory service to the Minister of Tourism and SA Tourism. Her team is currently working on the development of the Johannesburg Tourism Strategy

Moderator
10:30 - 11:00
Main Stage

How AI is changing search, and everything around us (TBC)

Moderator
11:00 - 11:30

The Shift From Host to Business Owner and Removing Yourself From Operations

Ridhwaan reveals how he transitioned from hands-on hosting to running a high-performing Airbnb business as a remote operator. This keynote explores the mindset, systems, and team infrastructure needed to step back from the day-to-day while still scaling across multiple cities.

Speakers

Ridhwaan Basa

CEO

Tenacious Property

Moderator
11:30 - 12:00

Coffee Break

Moderator
12:00 - 12:30
Main Stage

What Do We Know About Regulatory Changes in South Africa

South African STR Regulation : international trends influencing South African regulators, and what we can expect in South Africa in 2026. Miguel from SASTRA and Dr. Lavita, who is a UCT Property Law Professor, will also discuss how Property Law pertains to STR in SA.

Speakers

Miguel Martins

Director

Encasa Villas & Apartments

Dr Giséle Lavita

Property Law Expert

La Vita Global Strategies

Moderator

Neale Petersen

Founder

REI

12:30 - 13:00
Main Stage

How much influence do Bodies Corporate have on governing Short Term Rentals, and what role does CSOS play?

Discussing legal matters, including Sectional Title rules, Long Term Rental laws and evictions, this panel will discuss what rights exist between the different parties and how us as Operators can handle what can be a very punitive governance structure.

Speakers

Zerlinda Van der Merwe

Co-Founder & Director

TVDM Consultants

Nicole Nel

Community Scheme Consultant

TVDM Consultants

Moderator

Chregan O`Flynn

Co-founder & Managing Director

Propr

13:00 - 13:30
Main Stage

Economic Headwinds in Europe & the US, What's The Outlook For SA? (TBC)

The team from PriceLabs will discuss optimising pricing strategies for peaks and troughs in market supply and demand. This session will discuss the power of dynamic pricing, and how to be one step ahead of your competition.

Speakers

Athul Mohan

Market Manager MEA

Pricelabs

Moderator
13:30 - 14:30

Lunch Break

Moderator
14:30 - 15:00
Main Stage

TBC

Moderator
15:00 - 15:30
Main Stage

TBC

Moderator
15:30 - 16:00
Main Stage

What Role Can SASTRA Play For South African STR Operators (TBC)

Using examples of not only STR Associations globally, but also contextualising with other industries, Richard, Nick and Miguel will discuss why industry needs independent bodies and what SASTRA has achieved to date.

Speakers

Miguel Martins

Director

Encasa Villas & Apartments

Nick Taylor

Managing Director

NOX Cape Town

Richard Pols

Founding Member

SASTRA

Moderator

Neale Petersen

Founder

REI

SCALE SOUTH AFRICA SPONSORS

Leading STR Tech & Services providers

In Collaboration with

Show Sponsors

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EVENTS PASSES

Ticket Options

Any questions? CONTACT US

2024 Reviews

Veronica Pronk

Margot's Cape Stay

The content was relevant and very interesting, especially for someone who has only been in the industry for a few months. I found it to be super informative.

Attended SCALE South Africa 2024

Amanda Olusanya

Allen Ray Corp

As a foreigner, it was incredibly beneficial to meet other industry professionals and know there is a community here. This even really helped unite us and I really hope we collectively follow through on this journey – together!

Attended SCALE South Africa 2024

Brendan Cornelius

Zimbali Bookings

Excellent networking event at a wonderful, easily accessible location.

Attended SCALE South Africa 2024

Byooma Kishe

Allen Ray Corp

I think it was expertly organized and the speakers were very relevant to the topics set out, an all-around neat presentation. It was a great experience for me individually, i got to meet and listen to some interesting people, and can’t wait to attend the next SCALE event.

Attended SCALE South Africa 2024

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