2024 Show
Event Agenda
Day 1
July 29, 2025
Day 2
July 30, 2025
Main Stage
09:50 - 10:00
Welcome
SCALE South Africa visionary Nick Taylor and SCALE Founder Damian Sheridan open proceedings with a short welcome to all attendees and introduction to proceedings for the day.
Speakers
Main Stage
10:00 - 10:30
Opening Address
Tshifhiwa Tshivhengwa, the Chairman of the Tourism Business Council of South Africa (TBCSA) brings a wealth of experience in the strategic direction of all tourism activities in South Africa.
Speakers
Main Stage
10:30 - 11:00
The State of Play in SA
Insights from the 2025 Host Survey: An in-depth view into who hosts are, what there listings look like and how they benefit communities around them.
Speakers
11:00 - 11:30
The Mechanisms You Need to Handle Guest Screening, Breakages and Damages
Jan Wink from Incompass Insurance and Dean McLuckie from Just Be Lekker will discuss insurance and cover for guest breakages and damages. We know that AirBnB covers most damages, but what about bookings from other platforms? How do I cover myself, or my Owner for these issues? What is the worst situation that could possibly happen if I’m not screening guests?
Speakers
11:30 - 12:00
Coffee Break
Main Stage
12:00 - 13:00
How to Build a Short-Term Rental Business You Fully Control
Speakers
Main Stage
13:00 - 13:30
Get the Basics Right: Let's discuss Housekeeping and Core Operations (TBC)
Moderator
13:30 - 14:30
Lunch Break
Main Stage
14:30 - 15:00
10 Commandments for STR Property Management Success
Speakers
Main Stage
15:00 - 15:30
Referral Power: Keeping Guests, Building Trust Among Hosts
Creating awesome host that work together and not against each other; has guests returning to the area, satisfies their needs and makes the referring host front-of-mind. Identifying your network and incentivizing hosts to share referrals, is a win win for everyone
Speakers
Main Stage
15:30 - 16:00
TBC
Main Stage
09:50 - 10:00
Welcome
SCALE Founder Damian Sheridan and SASTRA founder/Propr Founder Chregan O’Flynn welcome to all attendees to day 2.
Speakers
Main Stage
10:00 - 10:30
The Role That STR’s Can Play in Supporting Growth in Tourism in South Africa
Lee-Anne is a Director in Advisory Services at BDO, where she leads the Management Advisory team. Lee-Anne specialises in providing strategic advisory services to clients in the private and public sector. She has specialist knowledge of, and skills in, the tourism, hospitality, leisure, property and related industry sectors. Lee-Anne’s team at BDO provide ongoing advisory service to the Minister of Tourism and SA Tourism. Her team is currently working on the development of the Johannesburg Tourism Strategy
Main Stage
10:30 - 11:00
How AI is changing search, and everything around us (TBC)
11:00 - 11:30
The Shift From Host to Business Owner and Removing Yourself From Operations
Ridhwaan reveals how he transitioned from hands-on hosting to running a high-performing Airbnb business as a remote operator. This keynote explores the mindset, systems, and team infrastructure needed to step back from the day-to-day while still scaling across multiple cities.
Speakers
11:30 - 12:00
Coffee Break
Main Stage
12:00 - 12:30
What Do We Know About Regulatory Changes in South Africa
South African STR Regulation : international trends influencing South African regulators, and what we can expect in South Africa in 2026. Miguel from SASTRA and Dr. Lavita, who is a UCT Property Law Professor, will also discuss how Property Law pertains to STR in SA.
Speakers
Moderator
Main Stage
12:30 - 13:00
How much influence do Bodies Corporate have on governing Short Term Rentals, and what role does CSOS play?
Discussing legal matters, including Sectional Title rules, Long Term Rental laws and evictions, this panel will discuss what rights exist between the different parties and how us as Operators can handle what can be a very punitive governance structure.
Speakers
Moderator
Main Stage
13:00 - 13:30
Economic Headwinds in Europe & the US, What's The Outlook For SA? (TBC)
The team from PriceLabs will discuss optimising pricing strategies for peaks and troughs in market supply and demand. This session will discuss the power of dynamic pricing, and how to be one step ahead of your competition.
Speakers
13:30 - 14:30
Lunch Break
Main Stage
14:30 - 15:00
TBC
Main Stage
15:00 - 15:30
TBC
Main Stage
15:30 - 16:00
What Role Can SASTRA Play For South African STR Operators (TBC)
Using examples of not only STR Associations globally, but also contextualising with other industries, Richard, Nick and Miguel will discuss why industry needs independent bodies and what SASTRA has achieved to date.
Speakers
Moderator
Leading STR Tech & Services providers
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